You want to generate free traffic to your site and build a solid relationship with your visitors? Then forum marketing is definitely something for you.
However, to be successful with this lead generation method, you have to know how to post on forums first.
If done wrongly, forum marketing can become a big waste of time. But if done right, you'll attract a continuing flood of interested leads to your online business.
Here is how to post on forums:
First of all, you must target forums with more than 3000 members. Otherwise you definitely waste your time. The forums you choose must be targeted. Always go for specialized forums. The general ones won't bring you targeted traffic and increase your conversions.
You should also check the number of new comments and posts per day. If a forum has less than 15-20 new posts every day, it's not worth spending your energy on it. There won't be enough people around for the traffic you want to generate.
Moreover, you also must check upfront if you can leave your link in your signature. If not, pass your way. But if you can, only leave one link in your signature. Never more than one. This could distract your readers.
Next thing to do is to read the latest forum posts in order to get a feeling for the forum. Adapt your posts to the audience.
Once you're sure that the forum has potential, you can create your account. Use a professional username. Use the name you want to brand you with. Upload a picture of you or your brand and use it as avatar. This will help people to recognize you and give you more exposure.
In your account settings, you can most of the time add a link to your website. Do it. This can drive people back to your site as well.
Once you start posting on the forum, make sure to never sell something. Don't pitch and don't spam. Help people with their problems, leave your link and that's it. And if you reply to a discussion, always use the reply notification. Most forums have one. This will enable you to reply the first to new questions or posts.
Always try to answer open questions. This is easy, adds value and creates a great relationship with the person you help. You also should welcome new members to build up trust straight away.
Once you've identified forums in your niche, you should post as often as possible. The more you posts and the more traffic and leads you'll get. It's simple.
Don't stir up fights. Don't participate in any trouble between two groups. Stay polite and respectful.
Choose a headline that grabs the attention when posting something. You must sell the headline so that people click on it and read your post. And don't posts things you're not sure about. Know your sources and be ready to proof what you say.
Finally, spellcheck what you write and make it readable.
If you follow these guideline on how to post on forums, you'll be able to drive high targeted traffic to your website for free.
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